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White is out, because UV protection is the focus.
July 2, 2020
By: TOM BRANNA
Editor
L'Oréal is changing the names of its skin-lightening products, but not for the white reason, according to CEO Jean-Paul Agon. Last month, L’Oreal announced it is removing the word “white” from several of its products, replacing it with the word “glow,” but as Agon explained at the annual meeting this week, “It’s not a matter of withdrawing the word ‘white’ or ‘whitening’ from our products or adverts, which would be pointless. The question is changing the name of skin care produc...
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